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Month: February 2012

Marketing Trends & Research: What marketers need to know about augmented reality

The years from 2006 to 2008 gave rise to a unique state of mania among brand marketers — a state by which this author was happily seduced. The virtual world, “Second Life,” captured the imaginations of both marketers and consumers alike, but the barriers to entry were high, and the user experience was cumbersome. There is still a place for virtual worlds, but the mania among the marketing community has died down (or should I say, “has come to a screeching halt”).