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Month: March 2012

Marketing spend is expected to rise, but mainly in digital

Social media marketing spend predicted to nearly triple over five years

Marketers, it seems, are confident that an economic recovery is under way. A February 2012 poll of CMOs conducted by Duke University’s Fuqua School of Business found that respondents estimated their marketing budgets would grow 8.1% over the coming 12 months, a sign they were optimistic about the overall state of the US economy.

Online distribution gives comics new freedom

Stand-up comedians of a certain era knew they had arrived when Johnny Carson invited them to a desk-side seat on “The Tonight Show.” A generation later, the gold standard was getting a solo comedy special on HBO. But in the Internet era, the yardstick for success has been redefined.

China’s Internet alternatives to TV inspire media buyers

Advertisers put more emphasis on weibo sites as the networks gain users

China’s internet population is massive, at 513 million people at the end of 2011, eMarketer estimates. Though growth will taper to the single-digit range by 2013, and the internet won’t reach a majority of the population until 2015, China still has the largest online audience in the world, and it’s only getting bigger. …