Video Ad Spending Quickly Soaring on Social Media
Since the time that Facebook started offering autoplay video in 2014, the other big social properties Twitter, Instagram and Snapchat have turned out to be similarly forceful at seeking video advertisers. Thus, social video spending is becoming rapidly, as investigated in an eMarketer report, “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV.”
In a February 2016 overview from RBC Capital Markets and Advertising Age, 12% of US advertisers had as of now obtained autoplay video promotions on Facebook and an extra 57% were liable to in the following six months. Just 7% said they certainly would not purchase Facebook autoplay advertisements.
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