Most don’t purchase, however, many do research. Current podcast listeners have a tendency to be dedicated and tune into their projects frequently. Actually, advertisers need this sort of steadfastness as well, alongside some activity. However as indicated by August research, just 8% of US podcast listeners said they had purchased an item or administration in the wake of listening to a promotion in a podcast.
The Interactive Advertising Bureau (IAB) and Edison Research found that an insignificant 8% of respondents said in the wake of listening to an advertisement or sponsorship message in a podcast, they had bought the thing or administration. Rather, a greater amount of the podcast audience members surveyed said they went to a brand’s site (45%), considered the item (42%) or gathered more data (37%) after the advertisement—as yet encouraging reactions for a podcast support, regardless of the possibility that they aren’t in the same class as a transformation.
Podcast Listeners: What They Do After Hearing an AdRead More »