Digital Ad Spend on Challenging Advertising Market
While some customary media battles, digital ad spend in South Africa has seen intense development, so says Gustav Goosen, IAB SA Board bad habit seat and head of research at The Space Station.
The most recent entire year (2015) computerised promoting spend report discharged by PwC, in the interest of the IAB SA, represents that the nearby business has moved past the R3.4-billion spend (invoiced) stamp in 2015. This means 36% general year-on-year development.
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