Limiting the Volume of Advertisements You See: Facebook

Facebook on Friday said it is making moves to reduce the number of promotional posts that pop up in timelines, according to Facebook users’ requests for fewer adverts.

The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny May 16, 2012.

Beginning in January, people should start seeing fewer posts in news feeds urging them to do things such as buy products, download applications or enter sweepstakes, according to the leading social media titan.

“Individuals let us know they needed to see more stories from companions and pages they think about, and less promotional content,” the California-based informal organization said in a blog entry.

The change was provoked by an overview that uncovered Facebook clients think there are too many advertisement-like posts in news feeds.

The social networking giant said it found that a considerable measure of pitches that appeared to be publicizing were really posts from pages individuals had “preferred,” as per the blog entry.

“This may seem counter-intuitive, but it actually makes sense,” Facebook said.

“News feed has controls for the number of ads a person sees and for the quality of those ads… but those same controls haven’t been as closely monitored for promotional page posts.”

New controls are being put in place to filter overly ad-like posts, according to the social network.

But the adjustment will not change the number of ads served up to users, according to Facebook.

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