Applied Planning Positioning is defined as the act of designing the offering and image to occupy a distinctive place in the target market's mind. 5 Step Plan to get Brand Online Digitally 1. Evaluate current online presence via Brand Audit and Competitive Analysis. 2. Agree desired perceptions required for growth. 3. Apply changed or reinforced development strategy. 4. Commit to key differentiating Brand promise. 5. Ensure delivery on communication of Brand promise via online channels.