Top Tips For Creating A Winning Instagram Story

The popular Instagram’s feature called Instagram Stories has only been around for two years, but it has already gained huge audience both among individuals and businesses. It is easy to use and is often regarded by marketers as a profitable marketing platform.

Although Stories can be used just for fun, brands can rely on it to increase user engagement and build a connection with new customers. Stories can also be used to fill a range of purposes, from providing insider information about an event or product to showing behind-the-scene processes and much more.

Here are some tips to help your posts stand out from the crowd.  …

Conference Call Survey: The Who, What, Why, and Whoops

How often does your business use conference calls? And, are you wondering what people are really doing during your conference call?

Ooma wanted to learn more about how people are using conference calls and what the friction points were — dropped calls, poor quality, or maybe something else. The infographic below shows the results of our conference call survey.

15 Employee Engagement Activities For Your Small Business

Employee engagement is more than a buzzword.

Time and time again, studies have found that higher employee engagement rates contribute to greater productivity and with it, profitability. According to the Gallup State of the American Workplace Report companies were indicated to also experience 37% less absenteeism and 90% less turnover.

Core Values Business concept. White office desk.

Google Wants to Sidestep Africa’s Slow Web Speeds with a Quicker Search App

The web can be painfully slow and costly in parts of Africa, undermining young tech systems and the capacity of Africans to connect internationally.

Google is planning to fix that by releasing an application that will make it lighter to browse on the web, search results optimized to save up to 40% data. The Google Go app, accessible in 26 sub-Saharan Africa countries, is customized to function on Android devices with low storage and will load on slow and unstable connections including 2G networks. At five megabits in size, the app will allow for voice recognition in search instead of typing, while easily switching between languages including Swahili.

How To Get More Social Media Followers

Social media channels offer unique opportunities for brands to gain customer insights, provide customer service, extend brand awareness and engagement as well as drive sales. One of the key components of a successful social media marketing program, is generating an engaged follower base. This article outlines six strategies that effectively grow your social media followers.

Online Video Explosion could triple bandwidth consumption

What the internet will look like in 2021.

Video will make up 82 percent of all internet traffic in 2021, according to forecasts released today by Cisco, which sells networking equipment. Video accounted for 73 percent of traffic in 2016.

Not only are people watching more online video, they’re also watching better quality video, sapping more bandwidth. And cord cutters generate twice as much internet traffic as those who still pay for regular TV, according to Cisco.

The demand is coming from all types of internet video, including on-demand content like Netflix, web cam viewing and traditional TV options available over the internet (IP VOD).

Live video is set to be the fastest growing segment of internet video thanks to new video offerings like Facebook Live, Twitter’s broadcast of live sports and live over-the-top bundles from companies like AT&T, YouTube and Hulu.

It’s expected to grow to nearly 25 exabytes (25 billion gigabytes), about 13 percent of internet video traffic, by 2021, up from 1.6 exabytes, or 3 percent of video traffic last year.

Twitter lets marketers Direct Message users & share location data

Twitter is one way to get customer service without difficulty. A tweet can frequently get a quicker reaction than locating customer support details using email. The social community has a new characteristic to make support more personal: Brands can now request and share area data with customers thru direct messages.

App stock. The Twitter App is shown on an Apple iPhone 4S. Picture date: Thursday January 29, 2015. Photo credit should read: Lauren Hurley/PA Wire URN:22087535

Integrated Marketing: YouTube TV’s offer for advertisers

Youtube TV may want to present a few specific new opportunities for lots content creators across the Youtube multichannel network.

Analyst Rich Greenfield stated in a new research observe that the provider will supply youtube creator content placement on par with linear television programming.