Did you know that 84.7% of consumers buy a product because of its color? Or that color impression is responsible for 60% of the decision to reject or accept a product?
These facts and many more like them compiled in DesignAdvisor’s infographic on the topic point to the importance of colors for successful website conversions. To achieve the desired conversion rate on your site, you need to use not only the right colors but also make sure to use them in the right way. You can’t afford to thoughtlessly throw a couple of shades together on your site, as there is a high likelihood that this will only put your potential customers off. If visitors can’t even stay on your site long enough to get the message you are trying to convey, then, putting it plainly, the site isn’t doing its job.
Different colors evoke different emotions and carry different associations – this summarizes the main idea of the psychology of color. There are some universally accepted connotations different colors have, but it’s always important to remember that there are many personal factors that affect how we react to various colors. For example, people who have had a bad experience involving a particular color can develop a dislike for it. Also, there are certainly regional differences in the way some cultures perceive a color which can vary starkly depending on where you are on the globe.
Color is a crucial part of the design on any website. It factors in not only in imagery but other elements, such as text or a logo, as well. How appropriate a particular color is and how it is combined with other colors is vital for the design. One crucial aspect of a website which should not be ignored is the call-to-action (CTA). The CTA is a major determinant of a website’s conversion rate. Color choices and combinations you use should be directed towards guiding the user to click on your CTA button. This is why it’s important to make sure that your CTA button stands out by creating contrasts and selecting attention-grabbing colors.